Writing a non-fiction book is the most important marketing strategies for professionals and experts.
A book that is written with purpose can serve your business like no other marketing vehicle out there.
Here are a few reasons to illustrate, how a book can help you meet your business goals:
1) A book is the ultimate brochure – it promotes your services and business and gets you FREE publicity. Most important of all, it gets you more ideal and high quality clients and it gets you also a lot of new referrals and more business – period!
2) Sense of achievement.
3) It makes you an Authority in your industry – professors in colleges are pressured to publish books to further their teaching careers. The phrase “publish or perish” means professors who do not publish books will lose their place and not advance in their faculty. This term is also being used in business now because business owners who publish a book are perceived differently from those who don’t.
4) It makes you stand out among your competitors – Being seen and heard is the key to getting out.
5) It gives you new sources of income – you’ll get paid more for speaking engagements and you’ll have opportunities to sell your book at the back of the room, but if you play your cards right and turn your book into a digital training product, coaching and mentorship programs to boost your sales and substantially increase your revenues.
5) It helps you generate a new source of passive income – that can potentially be endless. Becoming a Bestselling author opens up new income streams that are easy to maintain and yet still brings in solid income that allows you to sustain yourself for years to come.
There are a large percentage of books published every year that have not made a single dime for the author. They are unknown to the majority of people out there. They have never been sold in bookstores in large quantities nor have they been sold in large quantities anywhere else!
With a little strategic marketing, you’ll be able to sell copies of your book, but with some focused AND strategic marketing, you can take that book to the top of the charts and change your financial future.
Even if you have published with an established publisher, it does not guarantee that you will become a bestseller. In fact, 95% of book writers sell less than 500 books even though they have a publisher and their books are in major bookstores! The Success Scholar has sold over 700.
There’s a recipe to becoming a bestselling author and it often steams to becoming a masterful marketer!
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